A new
buzz word
A
couple of days ago I met a former colleague at a party and she mentioned
a new buzz word used when discussing strategies for a sustainable
development.
The
word is nudging. So I thought I would give you an update. I was
told that a research report was published as late as December 2014
and I have just glanced through the report*.
Nudging
is not about changing people's values but it's about arranging the
choice situation in a way that makes the desirable outcome the
easiest and most attractive option. It is applied to help people
bridge the gap between good intentions and good deeds.
Sounds
sensible. It is well in line with the motto I (we) had working on
sustainable consumption – make it easy for the consumer to act in
an environmentally safe way.
One
example could be to simplify and frame complex information making key
information more salient – e.g energy labeling and displays.
Change
the physical setting – layouts and functions in order to make it
more convenient for people, show good examples with clear steps and
reminders etc.
Of course nudging is not enough to change our life styles into sustainable ones, but in combination with other policy tools, it could be useful.
 |
| http://www.speroforum.com/a/NTUACKIKDY21/74868-Good-nudge-bad-nudge-Dont-get-too-comfortable#.VNTC2C4YGOc |
*
http://www.naturvardsverket.se/Nerladdningssida/?fileType=pdf&downloadUrl=/Documents/publikationer6400/978-91-620-6643-7.pdf
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